This is the first of a two part series on the Dyson Airwrap. Stay tuned for our teardown of the Airwrap, scheduled for next week.
If you’ve ever used a hand dryer in a public washroom, you’re probably familiar with Dyson. Famously known for their vacuums that defied the standard expectations for vacuum cleaners in the 1990s–featuring dual-cyclone fluid dynamic technology and very hefty price tags–Dyson has acquired a brand-loyal fanbase over the decades of lovers of their design engineering. The company’s researchers spend years developing patented technologies intended to disrupt existing product offerings in various markets, and Dyson highlights the research in their marketing and advertising.
Dyson has evolved since the 90s to make firmware-integrated fans and heaters, and made the leap into beauty and haircare products when they introduced the Supersonic Hair Dryer in 2017–featuring a digital V9 motor and “Air Multiplier Technology” that doesn’t get too hot–at a consumer price of $499 CAD. The device was a total game changer for individuals who use blow dryers, as it cut down drying time by more than half.
To any reader that is uninformed about the prices of hair dryers and beauty products, $499 CAD may sound like a very shocking price tag, but it’s actually not too far off from other hair dryers on the market. By joining the haircare game, Dyson saw a great opportunity to capitalize on–sorry, I mean cater to–a demographic that will spend the big bucks if you can deliver the big promise of efficient results and less heat damage. Heck, not only our hard earned dollars, but our dignity too, if you’ve seen some of the more ridiculous products on the market.
Enter, the Dyson Airwrap
We’re not worthy! The sleekly designed Dyson Airwrap features a digital V9 motor and harnesses the power of the Coanda effect–the flow of a jet stream in contact with a surface that will curve around the surface, rather than continue traveling in a straight line–to pull damp hair in a single direction around its head attachments to style hair as it dries, without using extreme heat. It even smooths curly hair.
How does one convince their workplace to buy this incredibly expensive toy so that you can try it for yourself and justify this expense as lucrative to our company’s overall objectives? You agree to let your coworker tear it apart (for science) and write a blog post about it, which will be the second part of this series.
First, we wanted to see if this thing can deliver on what it promises, and who better to test it out on than MistyWest’s Chief Roboticist Ryan Walker?
The reason you’re here: the video
We are upping our content here at MistyWest and present to you: our video review and demonstration of the Dyson Airwrap. We talk about its price and industrial design, and get a bit hairy with a demonstration of the Airwrap’s smoothing technology on curly hair. Watch it below, and we’ll see you next week for our teardown!