Madison Hope Reid

DIRECTOR OF CONTENT

Madison is an ever-evolving designer, creative and multidisciplinary artist who is passionate about making a positive impact on the world. She has worked on campaigns with several non-profit organizations in Vancouver, and joined the MistyWest team in 2015, where she utilizes her skills in communication and design to amplify our message of bringing prosperity to humankind through the development of futuristic technologies. Outside of work hours, Madison enjoys oil painting, yoga, and dinners with friends.

5 Technologies Improving Women’s Health & Well-being

Despite women making up 50% of the global population, the women’s health technology industry (affectionately known as FemTech) experiences stigmatization of women’s health conditions and an underrepresentation of uterus-having individuals in studies. FemTech is projected to be worth $1.1 billion dollars in 2024, but that is a small share of a market that has seen …

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5 Innovative Assistive Technologies Making Our World More Accessible

Assistive technology can be broadly defined as any tools, software or materials that are developed for people to overcome challenges that result from variations in physical ability. Something as low tech as your prescription eyeglasses can be considered an assistive device, while higher tech would be a motorized wheelchair or a hearing aid. Perhaps most …

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5 Novel Technologies Enabling a Healthier Planet

“Technology. The cause of–and solution to–all of life’s problems.” – Homer Simpson While the above quote is not exactly what Homer said, it’s certainly applicable when we consider the incredible advancements technology has brought us in the last 150, or 50, or 10 years. Who now can imagine life without smartphones, let alone without electricity …

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What Is The Purpose Of Hardware Prototyping?

What is Hardware Prototyping? When MistyWest was approached by VodaSafe prior to developing the AquaEye, founder Carlyn Loncaric had a proof-of-concept (POC) and a goal: to develop a life-saving piece of technology that can quickly scan underwater to locate drowning victims. Through iterative prototyping, our engineering team was able to develop a hand-held device that …

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Climate Action: So Hot Right Now

Cowritten by Madison Reid and Oleha Riden At MistyWest, our foundation is rooted in sustainable design – our first projects were designing electric vehicles and fuel cells for hybrid vehicles. As the company has evolved over the years, we’ve worked on smart IoT monitoring, ubiquitous air quality sensing systems, off-grid appliances for developing countries, and …

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SFDW 2019 Opening Weekend

San Francisco Design Week is a week-long, multi-event festival in the Bay area that showcases creativity, innovation and intersections of many different industries.We work with many great teams in the Bay Area, so SFDW has been on our event roster for the past 4 years, and during 2018’s Design Week studio crawl we even partnered …

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SXSW 2019 Roundup

As MistyWest continues to blossom into a consultancy of flowering sales and marketing initiatives, the variety of events that we send Westies to in an effort to water the seeds of partnership also continues to grow. This was our second SXSW, and this year we sent Oleha Riden, Rebecca Apostoli, Dave MacLeod, Dan Millar and …

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CES 2019 Roundup

CES always seems to hit us like a fever dream; the bright lights of the Vegas strip, the deafening noise of the conference centre, the fast-paced rush of trying to see as much as possible on never-enough sleep–it comes and goes in the blink of an eye. And then we find ourselves groggy, bodies aching, …

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